Short-term lettings made easy

What we did

Brand Identity
Visual & Verbal Identity
Tone of Voice
Brand Architecture
Brand Storytelling
UI & UX Design
Art Direction
Print & Packaging


Landlords who use Airbnb do everything on their own, from listing their property to managing it. Sorted Guest makes things easy by offering a simple and comprehensive management service. The startup faced a complex problem: growth has slowed due to the emergence of new competitors and the existing brand identity had run out of steam.


We looked at what matters most to landlords and their guests. Great importance is placed on the letting experience: landlords want properties to be inviting; guests want to feel more at home while they’re away. Our focus was to place a wonderful letting experience at the center of the visual identity, helping Sorted Guest position themselves as an industry leader and achieve long-term growth.