Kind to the skin

What we did

Brand Identity
Visual & Verbal Identity
UI & UX Design
Brand Architecture


Sanfords provide expert commercial, family and property law advice. They help businesses and individuals by helping them understand their rights. The firm felt their existing design collateral was perceiving them out of touch, hindering their brand presence from growing offline and online.


By learning more about Sanfords and their competitors, we were quickly able to identify common design trends. Following these trends would position Sanfords as one of many. Instead, we explored classic literature from the industry and began re-imagining it within a modern context. The result is a new visual identity that allows Sanfords to build on for the future, helping them grow a brand presence both online and off.

Project Information

Landlords who use Airbnb do everything on their own, from listing their property to managing it. Sorted Guest makes things easy by offering a simple and comprehensive management service. The startup faced a complex problem: growth has slowed due to the emergence of new competitors and the existing brand identity had run out of steam.

We looked at what matters most to landlords and their guests. Great importance is placed on the letting experience: landlords want properties to be inviting; guests want to feel more at home while they’re away. Our focus was to place a wonderful letting experience at the center of the visual identity, helping Sorted Guest position themselves as an industry leader and achieve long-term growth.