Smart investments made from change

What we did

Brand Identity
Visual & Verbal Identity
Tone of Voice
Customer Journey Mapping
Brand Storytelling
UI & UX Design
Art Direction


Growcoin allows you to round up payment totals and invest your spare change. Simply select the companies you want to invest in and watch your savings grow. The team needed a brand identity to go above and beyond similar startups in an emerging market, addressing a key issue affecting the fintech industry: customer inertia.


We focused on creating an authentic brand experience by utilizing a simple idea—the growing and nurturing of a plant—to demonstrate how easy it is to use Growcoin as a way of growing your savings. The new identity allows customers to easily understand how Growcoin works. We used illustrations and storytelling to help the brand achieve greater transparency, helping users to feel more comfortable about trying their service.

Project Information

Landlords who use Airbnb do everything on their own, from listing their property to managing it. Sorted Guest makes things easy by offering a simple and comprehensive management service. The startup faced a complex problem: growth has slowed due to the emergence of new competitors and the existing brand identity had run out of steam.

We looked at what matters most to landlords and their guests. Great importance is placed on the letting experience: landlords want properties to be inviting; guests want to feel more at home while they’re away. Our focus was to place a wonderful letting experience at the center of the visual identity, helping Sorted Guest position themselves as an industry leader and achieve long-term growth.