Fairlyles

Designing the future of spaces

What we did

Brand Identity
Visual & Verbal Identity
Brand Architecture
Customer Journey Mapping
Brand Storytelling
UI & UX Design
Art Direction
Print & Packaging

Challenge

Walsh Ryan Architects are a small, boutique architectural firm providing personal and commercial environment design. Following a successful year for the firm, WRA felt it was time to update their brand identity so they can scale and win more projects.

Solution

We wanted to learn more about WRA and the inspiration behind their work. A love for simplicity and commitment to bus the basis of their approach. We used the same approach when developing their new visual identity, by utilizing a simple aesthetic to showcase their outstanding collection of work. Clear and legible design collateral help the brand inform new employees, while new digital assets quickly inform potential contractors.

Project Information

Landlords who use Airbnb do everything on their own, from listing their property to managing it. Sorted Guest makes things easy by offering a simple and comprehensive management service. The startup faced a complex problem: growth has slowed due to the emergence of new competitors and the existing brand identity had run out of steam.

We looked at what matters most to landlords and their guests. Great importance is placed on the letting experience: landlords want properties to be inviting; guests want to feel more at home while they’re away. Our focus was to place a wonderful letting experience at the center of the visual identity, helping Sorted Guest position themselves as an industry leader and achieve long-term growth.

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2 spots left in Q2 2023

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